Blog & guides

Win back more visitors

Strategy, tutorials and comparisons on web push notifications — from opt-in tactics to automation and deliverability.

Comparison

Web Push vs Email for Re-Engagement: Which Wins in 2026?

A practical comparison of web push notifications and email for bringing visitors back — opt-in friction, deliverability, click-through rates, and cost.

2 min read

Playbook

Web Push Opt-In Best Practices: More Subscribers, Fewer Annoyed Users

Learn how to grow your web push subscriber list with soft-ask prompts, smart timing, and value framing — without triggering the dreaded instant native prompt.

4 min read

Benchmarks

Web Push CTR Benchmarks: Typical Click-Through Rates & How to Lift Them

See typical web push click-through rate ranges and learn proven tactics — better titles, timing, segmentation, rich media, and action buttons — to lift CTR.

4 min read

Guide

Notification Segmentation: Send the Right Web Push to the Right People

A practical guide to web push segmentation by country, language, page, tags, and device — with real examples and the pitfalls of over- and under-segmenting.

4 min read

Tutorial

How to Set Up Web Push Notifications on Your Website (2026 Guide)

A practical 2026 step-by-step guide to web push: service worker, VAPID keys, an opt-in prompt that converts, and sending your first notification.

4 min read

Playbook

Cart Abandonment Push Notifications: The E-commerce Recovery Playbook

A practical web push playbook to recover abandoned carts: timing sequences, copy examples, incentives, and how to measure recovered revenue.

4 min read

Technical

VAPID Keys Explained: How Web Push Authentication Actually Works

A clear, approachable guide to VAPID keys, public/private key pairs, the application server key, and why web push needs no Firebase.

4 min read

Playbook

Welcome Notification Sequences: The 3-Step Push Flow That Activates New Subscribers

A playbook for onboarding new web push subscribers: the first message, perfect timing, a 3-step welcome flow, and how to measure activation.

4 min read

Tutorial

Web Push Notifications for WordPress: A Complete Setup Guide

Add web push to WordPress step by step — SDK snippet, service worker, opt-in prompt, and auto-sending on new posts. Beginner-friendly tutorial.

4 min read

Guide

Quiet Hours & Frequency Capping: Send Web Push Without Annoying Users

Learn how per-user daily caps, timezone-aware quiet windows, and smart cadence keep web push opt-ins healthy and unsubscribes low.

4 min read

Guide

Push Notification A/B Testing: A Practical Guide to Higher CTR

Learn what to A/B test in web push — title, emoji, timing, image, CTA — how to split traffic, size your test, and read CTR results.

4 min read

Technical

iOS Web Push in 2026: What Actually Works on Safari and iPhone

A practical 2026 guide to iOS web push — the add-to-home-screen requirement, what Safari supports, limits vs Android, and how to ship it.

4 min read