How to segment push subscribers with tags and segments

Subscriber details, tags, and segments — target the right subscribers, not everyone.

What it is

See who has subscribed, look someone up, group subscribers so you can send to just some of them, and choose how visitors to your website are asked to subscribe.

When to use it

To check how your list is growing, find one customer, build a group like “everyone in the US” to send to, or change the box that asks visitors to allow notifications.

Find it at: Audience → Subscribers, and Audience → Subscribe prompt

Before you start

Subscribers. Until you have one, the Subscribers tab says “No subscribers yet” — click Show the tools anyway to set up segments and topics early. The Subscribe prompt tab works before you have any.

Set it up

1List health shows your list at a glance: subscribers, devices you can reach, new and unsubscribed in the last 30 days, and your unsubscribe rate.
2Subscriber growth charts new subscribers and people who left. Download list (CSV) saves your whole list as a spreadsheet file.
3Subscribers shows your 25 newest. Click one to see their details, or type a User ID or subscriber ID and click Find.
4To build a segment, go to Create a segment under Segments. Give it a name, then choose what to check (for example Country), how to compare (is) and a value (US).
5Click + Add condition for more rules, then choose whether people must match all or any of them.
6Click How many match? to check the size, then Save segment. You can now pick it under Send to on the Send page, and for blog posts and repeating messages in Automations.
7(Optional) Under Topics, add subjects people can follow, like Deals or News, then click Add topic.
8To change how visitors are asked to subscribe, open the Subscribe prompt tab. Pick a Style, edit the Text, choose a Button color and Where it appears, and choose When to ask. The Preview updates as you go. Click Save prompt, then See it on my website to check it on your real website.

Every setting, explained

Segments vs topics: A segment is a group you define with rules. Subscribers don’t choose it, and it updates by itself as people change. A topic is something subscribers choose to follow — your website has to show them a topic picker, which a developer adds.
What a segment can check: Country (a 2-letter code like US), Browser language (like en-US), Last page visited (the last page they opened on your website), User ID (from your website), and Label (extra details your website saves, like role).
How to compare: “is” needs an exact match, “is not” is the opposite, “contains” matches part of the text and ignores capital letters, “is one of” takes a list separated by commas, and “is known” / “is unknown” check whether there’s any value. Labels use “is set (any value)” and “is not set”.
User ID: Your website’s own ID for a logged-in customer. The WordPress plugin uses their account email; the relaybell app for Shopify uses shopify:<customer id>. Visitors who aren’t logged in don’t have one and show as Anonymous.
Subscriber details: Clicking a subscriber shows whether they’re subscribed, how many notifications were delivered and clicked, their country, browser language, time zone, join date, devices, topics, labels and recent activity. You can view these but not change them.
Devices: How many subscribed devices you have, by type — desktop, Android, iPhone / iPad and so on. One person can subscribe on more than one device.
Topics: The number next to each topic is how many subscribers follow it. Click ✎ to rename a topic or × to delete it.
List health: “Unsubscribe rate (30 days)” turns orange above 5%. “Not reached in 60 days” counts subscribers who joined over a week ago and haven’t had a notification delivered in the last 60 days.
Subscribe prompt: Style: Slide-in box (a small box in a corner — the usual choice), Bar (a strip across the top or bottom of the page), Pop-up (a box in the middle of the screen) or Browser only (skips your box and shows the browser’s own Allow / Block question). With Browser only there’s no text, color or version B to set.
Subscribe prompt: Text and Look: Text sets the Heading, Message, Yes button and No button. Look sets the Button color and Where it appears — a corner for the slide-in box, top or bottom for the bar. A pop-up always shows in the middle.
When to ask: After a few seconds (you choose how many), As soon as the page opens, After they scroll down the page (you choose how far, as a % of the page), When they’re about to leave (computers only), or Only when they click a button on your website — for that one, type the button’s CSS selector under Which button?, like #get-notified.
Ask visitors automatically: Untick it to stop the prompt appearing on its own. Visitors can still subscribe through a button on your website, like the WordPress plugin’s “Notify me when back in stock” button.
iPhone and iPad: “Show iPhone and iPad visitors how to turn on notifications” shows a short how-to instead, because Apple only allows notifications from websites added to the Home Screen.
Test a second version: Click Add version B and write a different heading, message or yes button. Half your visitors see version B; a field left empty keeps version A’s text. A table then shows each version’s Times shown, Subscribed and Rate, so you can keep the wording that works better.
Preview and See it on my website: The Preview beside the form shows how the prompt looks (switch between Version A and Version B if you’re testing one). See it on my website opens your website and shows your saved prompt (version A) straight away — even if you’ve turned asking off or already said no — and clicking the No button there doesn’t count. For Browser only, it shows the slide-in box instead, because the browser’s own question can’t be previewed. Check it on a computer or an Android phone — an iPhone or iPad only shows it once your website has been added to the Home Screen. The link appears once your website address is set.

Tips

Use “Last page visited contains /shop” to reach people who were last browsing your shop.
Click How many match? before saving, so you don’t create an empty group.
If your unsubscribe rate turns orange, try sending a little less often.

Watch out for

You can’t add labels here. They come from your website — the WordPress plugin adds each logged-in user’s role.
“is” needs an exact match: use country codes like US, and full page addresses for Last page visited. Use “contains” for part of an address.
Subscribers only lists the newest 25. Use Download list (CSV) to see everyone.
Adding a topic doesn’t put anyone in it. Subscribers have to pick it on your website.
To download or erase one person’s data, use See or erase one person’s data in Settings, under Privacy.
People who click the No button on your subscribe prompt (or click outside the pop-up) aren’t asked again for 7 days.
With Browser only, anyone who clicks Block can’t be asked again — a friendly box first usually gets more people to say yes.
Save prompt before you click See it on my website — your website shows the saved version, not unsaved changes.

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